GTM Planning Workshop
Get your go-to-market approach properly planned, prioritised, and ready to execute
If you’re an early-stage founder who knows your go-to-market needs work — but feels unclear on what to focus on — this workshop is designed to help you get organised, aligned, and decisive.
This is not a high-level strategy exercise that gives you ideas without execution.
It’s a practical planning workshop to help you commit to a clear GTM approach and stop second-guessing your next move.
This workshop is for you if:
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You’ve made some initial progress, but your go-to-market approach still feels scattered
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You’re unsure which customer, message, or channel to prioritise
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You want a clear plan before investing more time, spend, or hiring
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You’re preparing for a push on market growth, revenue and/or fundraising
This workshop is focused on planning and decision-making rather than ongoing execution or outsourced marketing.
What we do in the GTM Planning Workshop
Across two focused working sessions, we’ll work together to:
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Clarify who you’re targeting — and who you’re not
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Sharpen your value proposition and messaging
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Decide on the most appropriate route(s) to market
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Prioritise the activities that will actually move the needle
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Agree what success looks like over the coming months
Every decision is grounded in your stage, constraints, and goals.
What you’ll leave with
By the end of the workshop, you’ll have:
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A clearly defined ideal customer profile
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A chosen and justified go-to-market approach
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A prioritised GTM plan you can execute with confidence
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Greater clarity on what to focus on — and what to ignore
Founders often describe this as the point where GTM finally feels manageable.
How it works
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Format: Two live working sessions (remote on Microsoft Teams)
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Delivery: Founder-led, practical and directive
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Timeline: Typically completed within 2–3 weeks
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Investment: ÂŁ2,500 + VAT
We're sure you'll love the output from the workshop and want to explore additional GTM support... but there’s no obligation to continue any further work with us beyond the workshop.
Why founders do this now
From a founder’s perspective, this workshop helps to:
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Prevent wasted time and unfocused marketing effort
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Reduce uncertainty before committing further resources
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Create confidence ahead of execution or fundraising
One unclear GTM assumption can cost far more time, effort and money than this workshop.
How this fits with our other GTM support
Most founders engage with us in one of three ways:
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GTM Momentum Session — unblock a key decision
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GTM Planning Workshop — create focus and structure
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GTM Validation Sprint — test whether the plan actually works
You can step in where it makes sense — but each stage builds logically on the last.
Next step
If this feels like the right step:
👉 Book your GTM Planning Workshop
Want to talk first?
If you have questions or want to check fit before booking, drop me an email at [email protected].
If any questions come up as you review this proposal, you can reply directly to the email we sent — or book a short clarification call here.
